Test Driving the 100% Electric Nissan Leaf

On Saturday I had the opportunity to test drive the Leaf, the 100% electric car manufactured by Nissan. It's no secret I've had a mini-love affair with the Leaf marketing team ever since I first saw their commercials a while ago (see posts here, here and most recently here). When I noticed on Twitter a few weeks ago that they were launching a Drive Electric Tour and that they were stopping in nearby Hartford, I knew I had to take advantage of the chance to get in the driver's seat myself and see what all the hype was about.



The event itself was awesome. It was a brutally hot day and they had cornered off a large section of the parking lot at the West Farms Mall for the driving course. There were also tents with information about the Leaf and refreshments. I was a part of the 1:30 tour group -- There were about 20 of us in all. Most of them were families with kids and I was probably the youngest person who drove himself to the event. Go figure. It didn't matter that I'm not planning on actually buying a Leaf, or any car for that matter anytime soon (I'm hoping to live in a place where it's not necessary to drive everywhere). That said, if and when I come to a point in my life where I want to buy a car, this is definitely towards the top of my wish list.



I was just along for the ride and to get a glimpse of the technology of the future. And that's really what it felt like. It made me think of what it must have been like to visit a world's fair and see the technologies of the coming era. Okay, maybe that's a stretch -- it's only a new car. Then again, the Leaf has no mufflers. I digress...



One of the Nissan Tour staff members ushered us through the first tent and told us about the car. Because it has roughly a 100-mile charge, he was honest that the Leaf is not a road trip vehicle. He was quick to point out that over 90 percent of us never travel 100 miles in a day, so the Leaf is perfect for the commute to school or work, or for running errands around town. He also explained that since the Leaf can recharge its battery while braking or coasting, some drivers can achieve distances of up to 130 miles. The navigation system built into the Leaf can locate nearby charging stations as well as show the driver all possible destinations, one-way and round-trip, within the current battery life. He pointed out the many other features of the Leaf, including the solar panel on the roof that powers the radio, headlights, AC, etc. The model underneath the tent had been running all day, yet all the components under the hood were cool to the touch. The seats themselves are made out of recycled plastic water bottles. The headlights were designed to direct airflow around the sideview mirrors to reduce drag. The list went on and on. Needless to say I was very impressed by the care Nissan had taken to create the Leaf.



Before long it was time to head out on the course. I was accompanied by Nissan staff to a car waiting in the lot. I climbed into the drivers seat and pushed the power button. The only sound was that of the air conditioning turning on. Soon it was my turn to take off, and I slid out of the starting area. One of the coolest things about driving the Leaf was the way it calculated the remaining range in the vehicle on the dashboard. It even told you by how many miles you could increase the range by turning of the AC or radio, or by putting the car into eco-mode (effectively the equivalent of a lower gear in any normal car, i.e. slower pickup).



Unfortunately we weren't allowed to push more than 15-20 mph through the course, so it was a little difficult for me to tell how it would fare on the open road. It did handle really well weaving through the cones they had set up and from what I could tell it was very similar to driving other small to midsized cars. When I asked one of the tent staffers what his favorite thing was about the Leaf he said it was the torque. He agreed that the course was limiting and didn't do the car justice, but that it had to be that way for liability reasons. Next time I'd really like to get one of these out on the open road and just cruise around for a little while. Due to hit the open market this fall, I may get that chance soon.

Overall the event was so much fun and I feel like I now have a better understanding of the Leaf and a greater appreciation for Nissan in doing what it has to promote electric vehicles. If you are interested in test driving one yourself, check out the Drive Electric Tour and see if the Leaf will be coming to a city near you soon. The national tour just started, so chances are you'll have an opportunity to participate. I highly recommend it!

Nissan Asks, What if Everything Ran on Gas?

The marketing team at Nissan is at it again, and this time they've struck gold.



I saw this commercial for the first time last night, and I have seen it everywhere since (including the preview advertisement for another Youtube video of the ad itself. So meta, right?). The concept is incredible, so much so that I actually uttered the word "brilliant" when the commercial ended. After watching it several times through, I realize its message is different from the one I initially took away from it but that doesn't detract from the creativity of the clip nor the intended message itself.

When I first watched it, I thought what the heck could this be for? A bunch of appliances running on two-stroke engines and spewing (noticeable) exhaust into the surrounding air? I was captivated by it because it visually represented an important connection -- that each of these technological amenities uses energy. It would be more obvious if we lived in a world where everything ran on gas, but when the plants spewing the same pollutants into the atmosphere are located in someone else's backyard this connection is more difficult to draw. I like this commercial for the same reason I like the wall decal below, from Hu2 Design. Both are innovative ways to remind people of their environmental impacts.



The subtle aspects of the commercial really make it shine. It is meant to make you feel bored and uncomfortable. Watching someone go through their daily routine really gets you going, doesn't it? Waking up at 6:20? Yuck. And no one likes the dentist, especially if they try to put a sawzall in your mouth. After all, thinking about gasoline should unnerve you and to them I say job well done.

My "Aha" moment came when we finally arrive at our tragic hero filling his Chevy Volt, a plug-in hybrid electric car (which means it can run on gas or electricity, or both), at the pump. Clever, I thought, to use gas-powered electric appliances to make the case for electrifying a typically gas-powered vehicle. But, of course, the magicians at Nissan weren't done yet. They took the commercial as an opportunity to make a light jab at their chief competitor, clearly taking pride in the fact that their car doesn't rely on the Volt's gas-dependent safety net. The only problem I have with their message is that the electricity they purport to be vastly better than gasoline isn't emissions-free either. Roughly two-thirds of the electricity produced in this country is done so using dirty sources such as coal or natural gas. Nissan Leafs (Leaves?) nor Chevy Volts will be true zero-emissions vehicles until we grow the percentage of renewables in our national energy portfolio. To the Volt's defense, there clearly aren't charging stations yet on the average street like the one shown beside the Leaf in this commercial. Because of this the Chevy hybrid model could be a more than acceptable stepping stone to a complete EV future, as long as its electric refueling capacity isn't ignored in practice in favor of the more familiar gasoline routine.

In the Battle for Hybrid-Electric Vehicles, What's Missing?

A Toyota Prius hybrid rear-ended an electric Tesla Roadster in Denmark several days ago, pushing it underneath a Volkswagen Touareg and highlighting the ongoing feud between these coveted vehicles (read the full report of the accident here).

In all seriousness though, with these energy-efficient automobiles engineers and designers are achieving two very important goals: 1. providing a vehicle that produces little or no carbon dioxide emissions (transportation-related CO2 accounts for roughly 25-30 percent of all emissions in the US) and 2. maintaining the freedom and independence inherent in personalized transportation.

As manufacturers continue to recognize the value of hybrid-electric vehicles, the transition from automobiles powered by fossil fuels to those powered by electrons will accelerate. But we need extensive infrastructure improvements to support this shift. Some states, California especially, have invested large sums of money in projects which promote electric vehicles. But when I refer to the need for infrastructure, I am not just thinking about roadside recharging stations. I am talking about something much more complex: the way we produce our electricity. What's the use in shifting from autos running on gasoline to autos running on electricity if that electricity is produced by a coal-fired power plant? Point source and not just tailpipe emissions must be factored into this equation.

If we are to succeed in this endeavor, we're going to need some help from the big dogs...

Yesterday, Vice President Joe Biden attended the opening of the new Fisker Automotive plant in Wilmington, Delaware (previously owned by GM), touting the benefits of electric vehicles. The same morning, President Barack Obama announced a $3.4 billion investment plan for the ailing US energy grid at the unveiling of Florida Power and Light’s (FPL) DeSoto Next Generation Solar Energy Center, the largest photovoltaic facility in the country (pictured above). Watch the full speech below or read a detailed synopsis from Grist.org here:

The beauty of the dream for a safe and secure renewable energy future is the amount of technological innovation and collaboration it will take to make it happen. We are becoming more and more aware that we have the technology we need to succeed and it is now up to our leaders to step up to the plate and implement policies which incentivize sustainable development. Some have already - Senator John Kerry (D-MA) and Senator Barbara Boxer's (D-CA) Clean Energy Jobs and American Power Act is currently under review in the Senate - but this is just the tip of the policy iceberg and there is much more work to be done. There are tremendous political obstacles to overcome (see here, here, and here).

One closing thought: If Rush Limbaugh can go gaga over low-emissions vehicles (in this case, the electric Ford Focus), we all can. Enjoy: