Wednesday, January 5, 2011

Nissan's "New Way," Leading the Way

Last September I posted a series of Nissan commercials which all riffed on the topic of innovation. A central theme, of course, was sustainability and the measures Nissan is taking, particularly with the 100 percent electric Leaf, to transform automobiles from gas guzzlers to zero-net carbon emitters (if the electricity used to power the car is produced with renewables, that is).

A few days ago I saw the following commercial on TV. I thought it was new at the time, but after I found it on the web I realized it was posted last June. Regardless of its production date, I think Nissan may be upping the ante as the Leaf rolls off of the assembly line in select markets. It will become available nationwide by the fall of 2011. The video below describes how the Leaf contributes to the paradigm shift of electric vehicles by assigning old meanings to new components.

See what I mean below:

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