Monday, March 22, 2010

World Water Day: The Story of Bottled Water

Today marks the 18th annual World Water Day. In honor of this initiative which tries to raise awareness about the injustices and inequality, not to mention the outright absurdity, of our current water system, I want to share this great video from The Story of Stuff Project:

SSP Director Annie Leonard narrates this simply-animated but fascinating history of our system of bottled water in this country, and profiles the lengths to which corporations will go to "manufacture demand" for a products that we don't inherently need (tap water is free, after all). By playing on our fears and spreading misinformation, companies have turned bottled water into a $5 billion-a-year industry in the US alone. Unfortunately, it's also one that creates unnecessary waste (the burden of which is heaped onto faraway populations), pollutes our planet (including, ironically, our waterways), and contributes to the paradox of a world in which some can afford to spend millions on portable water, while one billion others lack sufficient access to clean water every day.

So the next time you have the opportunity to choose tap over bottled water, make the informed choice. Your body, your wallet, your neighbors (near and far), and your planet will thank you.

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